Brand Drift-o-Meter
Most brands don't break dramatically. They drift – slowly, quietly, until something stops feeling right. I wanted to build something that could diagnose that drift quickly and honestly. So I did.
Deliverables
Concept
Design
Build
AI integration
Live tool
The Brand Drift-o-Meter scores any brand across five dimensions – Clarity, Distinctiveness, Visual Consistency, Tone of Voice, and Audience Fit – out of 100. It draws on publicly available signal: website, social presence and press coverage.
It was built in a single day using Claude as a build partner. No coding experience required. The design uses Studio Pierce's own visual language – Founders Grotesk, the red and off-white palette.
Within 24 hours of a single LinkedIn post, the tool had received over 200 audits. Comments and shares drove the majority of traffic – the tool spread largely through conversation rather than promotion.
It won't replace a proper brand audit. But it starts the conversation.
Try it here drift.studiopierce.co.uk
