NothingFishy

NothingFishy is a subscription-based DTC health brand. A rebrand was activated to highlight the brand’s core environmental credentials, connect with a wider audience and maintain relationships with loyal customers.

We carried out a full brand review to establish a clear mission, positioning and visual strategy. Guided by data-led insights, we forged a brand strategy that laid the foundations for NothingFishy’s future positioning, new product development and overall look and feel.
 

The strategy informed a full website redesign, with copy that highlighted NothingFishy’s unique sea-sourced ingredients, supported by a cohesive graphic and photography style that brought the brand’s story to life. We also redesigned packaging, labels, emails and social content to create a consistent, seamless experience across every touchpoint.