+62% Email CTR

NothingFishy

NothingFishy is a direct-to-consumer health brand built around sea-sourced supplements. As the business grew, the brand needed to better communicate its environmental values, appeal to a wider audience and continue building trust with existing customers.

Deliverables

Brand Strategy

Visual Identity

Brand Playbook

Logo

Website

Packaging

Social

Studio Pierce began with a full brand review to clarify NothingFishy’s mission, positioning and visual direction.

The strategy shaped a refreshed identity designed to feel clean, confident and rooted in the brand’s connection to the sea.

This thinking informed a complete redesign of the website, with new messaging that explains the benefits of NothingFishy’s sea-sourced ingredients in a clearer and more accessible way.

The identity was then applied across packaging, labels, email and social content – creating a consistent brand experience across every touchpoint.

The result is a clearer, more confident brand that communicates NothingFishy’s environmental values while supporting the next stage of the company’s growth.

+62% Email CTR

NothingFishyNothingFishy is a direct-to-consumer health brand built around sea-sourced supplements. As the business grew, the brand needed to better communicate its environmental values, appeal to a wider audience and continue building trust with existing customers.

NothingFishy

NothingFishy is a direct-to-consumer health brand built around sea-sourced supplements. As the business grew, the brand needed to better communicate its environmental values, appeal to a wider audience and continue building trust with existing customers.